MDLBeast

YEAR

2019

LOCATION

Riyadh, Kingdom of Saudi Arabia

INFORMATION

In 2019, LarMac Projects were appointed to produce inaugural MDLBeast Soundstorm in just 10 weeks! The regions largest music festival, and a 'first' in many respects for the Kingdom.A music festival of epic proportions. This was the largest gathering for artists from all over, music buffs and young creatives seeking inspiration.

Beyond pure entertainment, Soundstorm was a cultural catalyst for Saudi youth. The three-day festival, with 150+ artists, welcomed over 450,000 visitors to the outskirts of Riyadh, catapulting it into the top three biggest EDM events in the world. LarMac LIVE worked closely with an world class international team, together with incredible local music-industry talent, to produce the first of many exhilarating MDLBeast events.