BRIEF

To Produce a new show for Hard Rock International; Women of Rock.To put
together a lively, female-led, Gala-type show at London’s Royal Albert Hall in
aid of the Gloria Hunniford run Caron Keating Foundation.

WHAT WE DID

As the climax to Hard Rock Internationals 10th anniversary of PINKTOBER , Women
of Rock hit the Royal Albert Hall marking the end of a month of fundraising around
the world in aid of Breast Cancer Awareness.

The show was structured around 11 leading female artists (including Melanie C,
Bonnie Tyler, The Cast of Mamma Mia and special guest Queen’s Brian May),
multiple high profile presenters and a series of emotional and captivating videos.

Responsible for all elements of show delivery, LarMac scheduled the show, devised
VT needs, designed the look and feel of the set and worked closely with our House
Band, The All Stars, to provide backing to all performers while always making sure
that the show was exciting from start to finish!

With all charity shows, LarMac understand the balance of delivering a cost effective
show while also giving a take-home that guests want to replicate year on year.
It’s by brokering deals with suppliers that we use throughout the year and using
our understanding of where corners can be cut without affecting the show that we
can truly make events like this really work hard for the cause.