BRIEF

To stage the third annual celebration for the Dubai International Financial Centre (DIFC), in front of 2500 specially invited VIPs and key members of the UAE Royal Family.To stand out against a series of global events, designed to procure international clients and add longevity to existing relationships within the banking and financial markets sector.

WHAT WE DID

For the third successive year, LarMac worked as Producer with Dubai based
HQ Creative LLC to conceptualise, develop and deliver DIFCs renowned
annual celebration.

The one night event required careful planning, allowing temporary structures (staging, seating and support) to be built on top of existing buildings and in a
way that wouldn’t impede the day to day business activities of the Dubai International Financial Centre.

Our intense and dramatic event included a 174 metre wide projection screen, one
of the largest of its time, together with a kabuki drop revealing the 350 strong State Academic Choir of Armenia, 78 Lebanese Ladies Choir, the 95 piece Armenian Philharmonic Orchestra, 28 members of the local Youth Choir, 10 soloists and a rousing performance by internationally acclaimed Il Divo.

Result being a radically different departure from a typical corporate event. The DIFC Annual Celebration pushed technical know-how, pooled together the talent of nearly 100 international entertainment specialists, shook with nearly 2500 pyrotechnic component and absorbed 600 hotel rooms, flights and VISA applications.